Division: IGM-MrktingLocation: Toronto
IGM Financial Inc. is one of Canada’s leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.
Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.
At IG Wealth Management, our vision is to inspire financial confidence.
This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.
You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.
IG Wealth Management is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
The Role
Reporting to the AVP, Product Marketing, the Manager, Product Marketing will be focused on the Investment business lines. They will be responsible for the planning and oversight in developing and implementing strategic product-focused marketing initiatives, campaigns and programs. It involves proactive ownership, independent drive, team-based collaboration, as well as a proven results-driven approach to successfully promote IGWM products and solutions.
Major responsibilities include:
Assist in developing positioning, collateral and tools that best position IGWM products to existing and potential clients.
Drive the creation and execution of marketing assets, namely communications, collateral, digital assets, etc. to support growth.
Identifying and creating tactical plans to turn strategic marketing plans, inclusive of content, campaigns, editorial, digital, media and internal/external communications.
Forging and maintaining close relationships with key business partners inside IG Wealth Management to foster understanding of different parts of the business and their priorities, and ensure a smooth, cooperative and coordinated delivery of marketing initiatives.
Define and deliver on a clear product marketing strategy aligned to business priorities.
Maintain and continue to enhance a defined suite of support material, ensuring timely updates and a consistent brand format to support client conversations and business growth.
Partner with the different lines of business to build, test and execute programs to drive conversion, adoption, and growth.
Understand Mortgage, Insurance, Investments and Banking customers and communicate needs, buying journeys and opportunities.
Translates the client experience strategy into tactical plans for our product line up, including new asset development to facilitate memorable client experiences.
Minimum Requirements:
A minimum of five years in Product or Marketing role within the financial services industry.
Strong knowledge of Investments and Asset Management.
Superior strategic planning, marketing and communications capabilities.
Proven success working with sales distribution and product teams.
Strong relationship management and influencing skills at multiple levels.
Ability to work both strategically and at a hands-on, “roll up your sleeves” level to get things done
Excellent written and verbal communication and presentation skills.
Proficiency in MS Office Suite, specifically PowerPoint and Excel.
Education:
A University degree with an emphasis on Marketing, Business Administration or Economics.
Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers
We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.
IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.
Please apply by September 10, 2025.
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