Division: IGM Marketing
Location: Greater Vancouver Area
IGM Financial Inc. is one of Canada’s leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.
Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.
At IG Wealth Management, our vision is to inspire financial confidence.
This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.
You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.
IG Wealth Management is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
Position:
As Senior Manager, Field Marketing, you will lead the development of marketing plans for British Columbia with a focus on developing marketing strategies to attract High Net Worth (HNW) client segments. The goal is to reach key audiences with primarily a B2C focus with selective B2B programs to grow awareness and consideration for IG Wealth Management & IG Private Wealth Management. You will report directly to the Director of Field Marketing, Mid-West & Western Canada.
The successful candidate will be an experienced marketer with 10+ years of developing and executing integrated marketing strategies, demonstrating a proven track record of collaborating with key stakeholders to deliver impactful brand-building business results. You thrive as a self-starter with a deep interest in wealth management, excelling when challenged with new and diverse opportunities. Success will be measured by:
Generating strong marketing ROI.
Increasing utilization and adoption of digital tools and events.
Building efficient budget strategies focused on gaining market share among our core audiences.
Responsibilities include:
Provide expert marketing advice to the Region Leaders and IG Advisor Network, and work with the Advisor teams to support Marketing Plan development:
Offer strategic guidance on marketing plan creation and execution.
Collaborate with advisors to tailor marketing strategies to their needs.
Manage relationships with region leaders and support the development of region-specific marketing plans.
Training and coaching on advanced social media and digital presence enhancements:
Conduct workshops and one-on-one sessions to improve advisors’ social media skills.
Develop and share best practices for enhancing digital presence.
Oversee and manage the planning and implementation of programs, sponsorships, and events, including onsite management of select events:
Coordinate logistics and execution of high-profile events.
Ensure all events align with brand standards and objectives.
Management of sponsorships and identification of new sponsorship opportunities in line with target segment strategy.
Develop, deliver and promote practice-relevant training on marketing tools & best practices:
Create comprehensive training modules on the latest marketing tools.
Facilitate regular training sessions to keep the team updated.
Support the development and adoption of segment specific sales content.
Initiate, develop and maintain practice-relevant resource material such as video tutorials for the IG Advisor network delivered through internal communications and other articles:
Produce engaging video tutorials and written guides.
Regularly update resources to reflect the latest industry trends.
Research and create area marketing ideas, strategies, plans and programs:
Conduct market research to identify new opportunities.
Develop innovative marketing strategies to capture market share.
Qualifications:
A minimum of 10+ years’ experience in a marketing role
Post secondary degree/diploma in a relevant discipline
Effective planning and organizational skills with the ability to perform effectively under pressure and deliver on multiple demands
Strong analytical and problem-solving skills as well as relationship building skills
Strong communication and interpersonal skills with demonstrated public speaking, training and presentation skills
Experience with Event Marketing and/or Event Management
Experience on social media platforms, specifically Facebook, Instagram, and LinkedIn
Experience in the financial services industry is an asset
Strong relationship management and influencing skills at multiple levels
Project Management: Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
Additional Information:
Travel Required
Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers
We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.
IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.
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