Division: IGM Marketing
Location: Toronto or Winnipeg
IGM Financial Inc. is one of Canada’s leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.
Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.
At IG Wealth Management, our vision is to inspire financial confidence.
This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.
You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.
IG Wealth Management is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
IG Wealth Management and the Marketing Team
Over 90 years in business, IG Wealth Management has grown to become one of Canada’s largest, non-bank affiliated wealth management companies, providing financial planning advice and services to over one million Canadians through its network of over 3,000 advisors coast to coast.
With transformational leadership focused on the development of a truly innovative and integrated IG Wealth Management organization, it’s an exciting time to be in Marketing at IG Wealth Management. We’re building deeper client relationships, leveraging client insights, innovative media and engaging content via digital and social growth channels to build a fresh marketing approach that differentiates us from traditional wealth management marketing teams.
Within the broader brand marketing team, the IG Wealth Management team leads the development of effective marketing plans and brand strategies to build out a consistent, best-in-class mass affluent client experience with a focus on digital engagement.
The Role
The Senior Brand Marketing Manager will focus on the IG Wealth Management mass affluent brand and client experience. This role requires self-starter who excels when challenged with new opportunities.
In this role, you will work closely with the Director, Marketing and Brand Experience and a specialized team of Marketers and Senior Business Partners to implement marketing initiatives that build the IG Wealth Management brand, drive acquisition, growth and retention. You will lead the end-to-end integrated campaign planning process from strategic planning and creative development to production, communication and delivery. The successful candidate will also play a key part in building brand awareness and consideration with consumers and prospects, while also integrating clients, Advisors and employees into campaign strategies. You will own the ongoing evolution of our brand guidelines and brand experience across key properties including our website, social media presence, sponsorships and community activations.
The desired candidate will be an experienced brand marketer with 8+ years running integrated media campaigns including OLV, SEM, OOH, print, digital and social, with an eye for lower funnel conversion.
Major responsibilities include:
Lead integrated results-driven marketing programs including planning, development, execution and reporting.
Engage and lead internal and external partners to ensure marketing programs are flawlessly executed.
Develop comprehensive project briefs, creative briefs, business cases, and other internal and external agency processes and documentation.
Manage the end-to-end creative development and program implementation process, directing internal and external agency partners and vendors accordingly – leading innovative thinking and efficiency in approach to resources
Build, lead, and ensure high-impact response and leverage test & learn approach to marketing campaigns and activities.
Coordinate tracking results and assist in the development of post-campaign analysis with other cross functional areas such as research, performance marketing and the media agency for campaign reporting.
Proactively manage and optimize budgets, to ensure marketing spend is measured, tracked and maximized.
Requirements:
• 8-10 years of integrated marketing experience preferably in Financial Services.
• Experience managing agency partners
• Proven track record of building marketing solutions to business objectives and plans; ability to consistently drive projects through multiple stakeholders
• Experience in development and delivery of marketing plans, creative briefs and managing creative process and timelines
• Strong project and time management skills with the ability to prioritize multiple projects in a fast paced, deadline-driven environment
• Self-starter who proactively brings ideas and optimization recommendations to the team
• Experience working in a matrix environment with large cross-functional teams
• Bilingualism (French and English) an asset
Compliance/regulatory knowledge an asset
• Power User: MS PowerPoint and MS Excel
Education: A University degree or College Diploma with an emphasis on Marketing, Communications or Business Administration
Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers
We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.
IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.
Please apply by December 3, 2024.
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