Division: IGM Marketing
Location: Toronto or Winnipeg
IGM Financial Inc. is one of Canada’s leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.
Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.
At IG Wealth Management, our vision is to inspire financial confidence.
This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.
You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.
IG Wealth Management is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
Assistant Vice President, Marketing Technology and Digital Operations
The Assistant Vice President, Marketing Technology and Digital Operations is responsible for leading the strategy, implementation, and operations of IGM’s marketing technology platforms and digital marketing capabilities in support of our business, client, and marketing objectives. They are a core member the Digital and Marketing team that focuses on driving data-driven decision-making, providing strategic guidance, and overseeing the implementation of solutions to solve for marketing business problems. The role is key to aligning marketing efforts with business goals, optimizing marketing strategies, and shaping the overall success of our companies.
Key areas of focus:
Delivering best in class client/advisor/wholesaler experiences in our public facing digital platforms
Building category leading digital marketing capabilities (e.g., analytics, personalization, email automation)
Consistent evolution of technology and operational processes to drive business and marketing results
Objectives of the role include:
Defining the marketing technology vision, strategy, and roadmap, identifying opportunities for new technologies and capabilities to support business objectives
Informing and partnering with business and technology leaders as well as vendors to advance our digital client/advisor/wholesaler experience, marketing capabilities, and technology/data roadmaps
Leading a team of digital professionals to support the build of, and to manage ongoing operations of our core digital properties supporting both strategic initiatives and BAU needs in collaboration with technology partners (personalization, media optimization, use of data, etc.)
Advancing and institutionalizing modern marketing capabilities and processes
Building a high performing team including technical/personal development and mentoring
Key Accountabilities:
Defining the marketing technology vision, strategy, and roadmap, identifying opportunities for new technologies and capabilities to support business objectives
Setting and socializing the strategic vision and strategy for marketing technology investments and capabilities
Working with external vendors to identify and integrate best-in-class capabilities
Collaborating with UX, UI, Product and IS in the development of new digital experiences, platforms and journeys
Leading the technical solutioning across the intersection of digital technology, marketing capabilities, and experience design decisions
Manage performance marketing team in partnership with brand marketers and agencies
Lead the email marketing team and platforms and evolve to omni channel journey capabilities
Advancing and institutionalizing marketing capabilities and processes by building and integrating our marketing technology platforms into our digital channels in support of an integrated marketing approach
Defining and institutionalizing processes for “always on” personalization, digital audience management, A/B testing, and digital asset management
Delivering digital analytics and insights on our digital properties to stakeholders
Responsibilities:
Audience Analysis and Growth: Use digital analytics tools to analyze and segment our audiences, collaborate with marketing and business to identify growth opportunities
Content Opportunities: Monitor/evaluate performance of digital content, identifying trends/opportunities for improvement through personalization and optimization
Strategy Development: Collaborate with cross-functional teams to develop data-driven strategies for content creation, marketing campaigns, and user experience enhancements
Testing and Optimization: Plan and execute tests to evaluate the impact of different content and marketing approaches on audience engagement and conversion
Insights Sharing: Regularly communicate audience insights and performance metrics to key stakeholders, fostering a culture of data-driven decision-making within the organization
Qualifications:
Degree in Business, Marketing, Analytics, Computer Science or a related field (Advanced degree preferred)
7+ years of experience leading digital marketing teams with a focus on channel operations, campaign operations, media and advertising and marketing technology implementation and operations
A range of experience across consulting, media/ad agency and in house client marketing teams is valued
Working in a digital COE / matrix organization with digital transformation experience
Hands on experience with Adobe Analytics, Google Analytics, Adobe and Salesforce Marketing Technology ecosystems and other digital platforms preferred.
Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with a strategic mindset to provide actionable recommendations
Exceptional leadership and managerial skills, with the ability to mentor and inspire a team of digital marketers, promote a collaborative culture, and drive results
Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to executive stakeholders
Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers
We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.
IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alt