Summary
Description
About the BCLDB:
The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis, and operates the retails brands BCLIQUOR and BC Cannabis Stores.
The LDB is committed to government’s goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.
The LDB has been assigned to distribute, wholesale, and sell non-medicinal cannabis inclusive of a government owned online channel with a mandate to support government’s key priorities of protecting public health and safety, promoting social responsibility, and eliminating the illicit market. Since 2018, the BC Cannabis Stores chain has grown to 39 locations across the province, providing an educational, safe, and socially responsible outlet for the BC public to engage with non-medical cannabis products. We distribute cannabis to all licensed retail locations across BC and work with licensed producers across Canada to provide a wide product assortment that is centrally distributed. Cannabis operations within the BCLDB includes the Distribution, Merchandising, Retail Operations, Supply Chain, and Marketing departments.
About this role:
Reporting to the Director, Marketing, E-commerce & Customer Care, Cannabis Operations, the Senior Marketing Manager is responsible for bringing the BC Cannabis Stores brand to life through retail and online marketing; driving sales and educating customers through creative content, signage and visuals; and continuously improve marketing and merchandising programs by measuring overall campaign results and ROI.
The Senior Marketing Manager will also work directly with the Director to collaborate on defining and implementing the overall BCCS marketing strategy. The Senior Marketing Manager and the Senior eCommerce Manager together to develop content and execute strategic objectives relevant to the B2C online retail and B2B wholesale eCommerce websites. This role is responsible for developing innovative strategies and marketing programs to develop BCCS market share and generate incremental sales. We are seeking a leader who has the vision, experience, and passion to lead a team of five and delivers strategic objectives that support industry and educate customers.
A criminal record check is required.
For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.
An eligibility list for temporary future opportunities may be established.
Position requirements:
Education and Experience:
- A degree in marketing or a related field with a minimum of four (4) years of recent, related work experience*.
OR
- A combination of education, training, and experience may be considered, i.e., post-secondary (high) school diploma or equivalent certificate with six (6) years of recent, related experience*.
*Recent, related experience must have occurred in the last ten (10) years and must include the following:
- A minimum of four (4) years’ experience leading a team, managing retail and digital marketing.
- Experience with online analytical tools, KPI reporting, email marketing programs, and digital marketing screens in-stores.
- Leading significant operational changes to achieve business operations and improve profitability.
- Relationship management with key stakeholders e.g., vendors, senior managers, government or internal teams.
Application instructions:
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered:
- A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
- Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
For specific position-related enquiries, please contact Andrea Trousdell, HR Advisor, Talent & Compensation at andrea,trousdell@bcldb.com.
Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. Find more information on the recruitment process, including helpful tips and videos about the application process, visit the Your Job Application page of MyHR. Gain insights into the hiring journey by joining a Career Conversation. Applications will be accepted until 11:00 pm Pacific Time on the closing date of the competition. If you are experiencing technical difficulty applying, visit the Technical Assistance page of MyHR.
Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.
Working for the BC Public Service:
The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.
This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces.
The Indigenous Applicant Advisory Service is available to applicants that self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For guidance on applying and interviewing, please contact IndigenousApplicants@gov.bc.ca or 778-405-3452.
The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers.
