Description
Position Description:
As a Marketing Director, Commercial Industries you will help drive growth of CGI’s business in the Banking, Insurance, Communications, Manufacturing, Retail, Transport & Logistics sectors through a combination of marketing programs, campaigns and business development support. Managing a team of 3 members, you and your team refine and communicate CGI’s value proposition and qualifications in a way that reaches and resonates with the unique needs of clients in those sectors.
Your future duties and responsibilities:
• Be the marketing lead for Banking
• Manage a team of 3 members to address the needs for the other industries
• Be the business partners to the Canadian Strategic Business Unit and serve as liaison to and participate in the Canadian industry communities/councils
• Conduct relevant industry and market research, competitive analysis, SWOT analysis to develop effective marketing strategies
• Design and create marketing collateral, particularly thought leadership, client case studies and compelling digital content
• Support the refresh and/or development of new value propositions, positioning CGI uniquely in the market
• Envision, design, and support execution of integrated marketing campaigns to support the marketing plan
• Work with the Internal Communications team and External Communications team to execute effective MarCom plans that raise awareness and enable business development
• Help drive growth in our strategic accounts through account-based and deal-based marketing tactics
• Support impactful client interactions, including executive meetings, industry events and client conferences
Required qualifications to be successful in this role:
You are a well-rounded marketing professional with experience across many disciplines, including marketing strategy, executive presence, hands-on implementation, and an ability to get things done internally through influence:
• Min 10 years’ experience in a marketing function, preferably in a technology services, technology product or consulting services organization
• A passion for and strong understanding of the Canadian commercial sectors, especially banking
• Demonstrated experience in using marketing to bring new services / solutions to market and drive pipeline growth
• Proven leadership in running successful, integrated marketing campaigns
• Past experience producing high-impact content (white papers, blogs, video, etc.)
• An ability to be highly collaborative, and work with a variety of people at all levels
• Excellent organizational skills to work independently and manage projects with many moving parts
• Strong verbal and written communications,
• Bilingual – Excellent written and spoken English, including the ability to write and present to executive audiences, with a good level of French
• Team management / performance experience
WHY YOU’LL LOVE IT
Our Marketing Communications team is reinventing the way we tell the CGI story and the amazing things our employees do for our clients, each other and our communities every day. We are looking for creative, energetic and open-minded professionals who will join us, bringing their unique talents, ideas and perspectives, to help make our team, our business colleagues and our company as successful as possible.
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What you can expect from us:
Together, as owners, let’s turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.
Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Come join our team—one of the largest IT and business consulting services firms in the world.
