COMM O 18R – Coordinator, Marketing Automation

***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***

Position: Coordinator, Marketing Automation
Classification: CO 18
Salary:  $64,123.59 – $72,674.35     
Status: Full-time, Permanent
Location: Vancouver, BC
Work Option: Hybrid
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
Closing Date: June 10, 2025, 4PM
Position #: 00100464
Competition #: DBC 2025-18

If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 4 PM June 10, 2025.

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
 

At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry.

We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process, please contact dbccareers@destinationbc.ca. We are also committed to providing workplace accommodations for employees with disabilities, ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

For Indigenous applicants, the Indigenous Applicant Advisory Service offers advice and guidance on job applications and interviews. Applicants are welcome to connect at IndigenousApplicants@gov.bc.ca or 778-698-1336.

Learn more about our programs and services at www.DestinationBC.ca.

PURPOSE OF POSITION

Reporting to the Specialist, Marketing Automation, the Coordinator, Marketing Automation supports the planning, implementation, and optimization of automated marketing workflows, email campaigns, and data-driven digital experiences. This role requires a strong understanding of traveller segments, enabling effective support of multi-channel marketing programs and ensuring smooth execution of marketing initiatives across email, web, and other digital channels, while maintaining alignment with Destination BC’s brand, marketing, and digital strategies.

The Coordinator, Marketing Automation collaborates with cross-functional teams, including the Technology team, to support marketing automation programs through data segmentation and data management that enhance targeting efforts. Responsibilities include project management of the marketing automation schedule (web and email), managing project timelines, conducting quality assurance (QA), and analyzing and sharing performance data results to support continuous improvement.

SPECIFIC ACCOUNTABILITIES

• Assists in the implementation and monitoring of marketing programs and workflows. This includes email audience segmentation, trigger programs, personalization, testing, data analysis and reporting for Destination BC’s B2C global email activities such as e-newsletters, email campaigns, trigger campaigns including email journeys and optimization;
• Support the development and management of a coherent user journey for the segments and/or brands assigned across Destination BC’s digital channels, including web, email, and native applications;
• Project manager of the email schedule, ensuring the deployment of timely and targeted email communication.
• Applies a working knowledge of web and email writing best practices to support the creation and management of web-based landing pages and audience segments and online user journeys;
• Works closely with the Creative team on the development of content that fuels marketing automation requirement and meets the objectives of the relevant brand, marketing, and digital strategies for each of the digital channels they are responsible for;
• Performs QA on email templates, forms, and landing pages to ensure accuracy and functionality;
• Monitors email deliverability, including working with inbox deliverability tools;
• Monitor, analyze and report on key email performance metrics, such as open rates, click-through rates, and conversion rates, providing actionable recommendations for optimization. May include a variety of channel-specific metrics including email contact frequency, email delivery, bounce, and unsubscribe rates, web visitation and time on page data, native application usage, and App store ratings and reviews;
• Coordinates with internal teams to ensure timely delivery of marketing assets;
• Helps maintain Destination BC’s marketing automation platforms, including configuration, user management, and troubleshooting;
• Contributes to the development of training materials and provides support for internal teams using marketing automation platforms as well as the email marketing program content management system;
• Stays current with emerging marketing automation trends and technologies, sharing insights with the team to enhance Destination BC’s capabilities;
• Other duties as required.

JOB REQUIREMENTS

• Degree or diploma in marketing, business, or a related field, or an equivalent combination of education and experience.
• Minimum 2 years of experience in digital marketing, with a focus on email marketing and/or marketing automation and CRM system. Experience with SalesForce Marketing Cloud (SFMC) is an asset.
• Experience in web content management using a CMS.
• Experience in CRM database management and data analysis.
• Strong project management skills, including the ability to manage schedules, timelines, and cross-functional collaboration.
• Comfortable providing training or support to internal teams on digital tools or platforms.
• Preference for experience with analytics tools, such as Google Analytics (GA4).
• An understanding of user journey mapping, customer experience strategy, and how digital channels interact with each other to create seamless digital experiences.

COMPETENCIES

• Innovation indicates an effort to improve performance by doing or promoting new things, such as introducing a previously unknown or untried solution or procedure to the specific area or organization.
• Analytical Thinking is the ability to comprehend a situation by breaking it down into its components and identifying key or underlying complex issues. It implies the ability to systematically organize and compare the various aspects of a problem or situation and determine cause-and-effect relationships (“if…then…”) to resolve problems in a sound, decisive manner. Checks to ensure the validity or accuracy of all information.
• Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
• Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

• Self-discovery and awareness means understanding one’s thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one’s work. It is recognizing one’s own biases by tracing them to their origins, through reflection and by noticing one’s own behaviour—and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.
• Sustained learning and development means continually increasing your ability to build and maintain respectful and effective relationships with Indigenous peoples. Central to this competency is appreciating that there are many other cultural understandings of knowledge and ways of working that have legitimacy and deserve respect—and therefore require our continual learning and development, including direct exposure to cultural and community ways.
• Cultural agility is the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one’s own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.
• Change leadership is championing the achievement of intended, real change that meets the enduring vision of Indigenous self-determination in British Columbia. It involves collaboratively developing and implementing ideas to achieve positive change from anywhere in the BC Public Service. The change leader learns from other leaders and elders, models the vision and encourages members of the public service to commit to and champion the vision. The change leader inspires others into new ways of thinking and doing business. The change leader routinely energizes the change process and removes barriers to change.

ORGANIZATION CHART

                  Vice President, Global Marketing
                              Director, Global Integrated Marketing
                                              Manager, Digital Marketing Strategy
                                                                    Specialist, Marketing Automation (x2)
                                                                                  Coordinator, Marketing Automation

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.