Summary
Description
Position: Manager, Destination Development
Classification: Band 3
Salary: $88,700.23 – $125.700.07
Status: Full Time, Permanent
Location: Vancouver, Coast and Mountains region (Hybrid)
Comox Valley, BC (Remote)
Cranbrook, BC (Remote)
Kamloops, BC (Remote)
Kelowna, BC (Remote)
Nanaimo, BC (Remote)
Penticton, BC (Remote)
Prince George, BC (Remote)
Terrace, BC (Remote)
Victoria, BC (Remote)
Work Option: Hybrid or Remote
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays. Remote work is available for employees residing outside of the VCM region in one of the approved remote locations in BC listed above. Employees working remotely will have the opportunity to visit the Destination BC office once a quarter.
Closing Date: September 25, 2024 at 4:00pm
Position #: 00126317
Competition #: DBC 2024-20
If you are interested and you meet the selection criteria, please respond to this link with your CV and cover letter prior to 4 PM on September 25, 2024.
You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.
We are a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. The Corporation strives to grow sustainable social, cultural, environmental, and economic benefits for all British Columbians through the encouragement and promotion of responsible travel. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.
For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact dbccareers@destinationbc.ca. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: IndigenousApplicants@gov.bc.ca or by phone: 778-698-1336.
PURPOSE OF POSITION
As part of the Destination Management Division, the Manager, Destination Development plays a strategic role in driving and influencing collaborative destination development initiatives across the province. This position leads all aspects of the cross-functional team that provides destination planning and development programming that engages the Province, First Nations, Indigenous Tourism Association of BC (ITBC), communities, businesses, DMOs (regional and community), sectors and other industry and business partners to develop plans and activities that will enhance BC as a destination of choice and increase the tourism industry’s long-term competitiveness.
Reporting to the Director, Destination Development and Stewardship, this position is responsible for developing, managing and evaluating a best in class strategic Iconic development approach, that integrates destination development and management activities with place branding and marketing activities, to support delivery of Destination BC’s Invest in Iconics Strategy. Requiring a strategic mindset and exceptional relationship building and conflict resolution skills, the Manager, Destination Development works with other program areas to integrate Destination BC’s and industry’s destination development and management efforts with branding and marketing efforts. This leadership role will foster, influence and maintain strong, collaborative working relationships with a wide range of external partners including all levels of governments (Federal, Provincial, Local, and First Nations), ITBC, tourism associations (Sector and Destination Marketing Organizations), BC Chambers, and BC tourism business to deliver on the goals set out for the Destination Management division, as part of Destination BC’s Corporate Strategy. Continuing to build our proactive presence throughout BC, this position requires exceptional planning and resource management skills coupled with honed negotiation and conflict management skills to achieve best results.
As a leadership role within Destination BC, this position requires a commitment and ability to develop others and to ensure program and corporate goals are well supported and achieved.
SPECIFIC ACCOUNTABILITIES
- Develops, implements, monitors and evaluates program area and/or project business plans that are consistent with Destination BC’s corporate strategy, manages associated program area budget and reports on plan progress;
- Manages the development and evolution of planning processes for the creation and execution of long-range strategic and integrated Iconic development and management implementation plans;
- Develop and manage the implementation of destination development and management plans with Government, Regional, community and industry partners;
- Through close interaction with contracted program facilitators, regional partners and community representatives, guide the development of destination development and management plans that are consistent with Destination BC’s business priorities. Through on-going liaising with regional DMO partners and community representatives, ensure industry partners are aware of all applicable opportunities and programs;
- Facilitates partnership building with critical program and industry partners and integrate Destination BC core destination development efforts through alignment and integration with Destination BC’s core marketing activities, consumer advertising and campaigns, co-operative marketing programs, content generation and social media efforts.
- Coordinates activities with senior members of other internal departments (Global Brand & Content, Global Marketing, marketing communications, industry development, research, visitor experience, etc), execute proper evaluation processes and ensure all program deliverables are consistent with Destination BC’s strategic direction and Super, Natural British Columbia and Iconic brand platform(s);
- Works in partnership with Regional Destination Marketing Organizations (RDMOs) destination development program leads on aspects of destination development program delivery;
- Maintains positive working relationships with internal staff and external organizations such as the Regional Destination Marketing Organizations (RDMOs) to ensure positive development outcomes;
- Negotiates, manages and monitors contracts, evaluate contractor performance and approve or terminate contracts; this includes reviewing and approving invoices, managing and reporting on program area budget(s), and initiating and implementing procurement processes such as RFPs and RFQs;
- Identifies and responds to issues, drafts confidential briefing materials, submissions and other documentation with respect to the program area and policy issues to CEO, executive and ministry staff;
- Provides advice and recommendations to the Director on all aspects of destination development and management efforts to guide and support decisions;
- Provides leadership and project management support on provincial, corporate and divisional priorities and initiatives as needed;
- Maintains established and builds new working relationships provincially and inter-provincially with organizations, associations, other agencies, tourism industry businesses and partners that support Destination BC priorities;
- Anticipates the need for risk assessment, identifies areas of concern, proposes strategies to address issues; works collaboratively to resolve conflict as required,
- Assists with the development of activities that communicate and profile the activities and opportunities Destination BC presents through industry presentation, conferences, written communications and social media channels; including representing or presenting on Destination British Columbia’s behalf at meetings and public events as required;
- Consults and provides direction/advice to communities, businesses, or organizations regarding destination development opportunities; and
- Manages internal and external human resources including directing regular staff, auxiliary, and contracted staff with full responsibility for hiring /promoting /dismissing, authorizing overtime and representing management in the grievance process at Step 2.
- Other related duties as required
JOB REQUIREMENTS
- Post-secondary education in business, tourism related field or equivalent combination of education and experience;
- Minimum 5 years’ experience in strategic planning, industry and partner engagement, implementing and delivering broad-reaching programs and initiatives;
- Minimum 5 years’ experience in developing and maintaining strategic relationships with diverse partners with positive results;
- Minimum 5 years’ experience in change and conflict management;
- Minimum 5 years’ experience communicating effectively and collaborate strategically with a wide variety of partners and people;
- Minimum 3 years’ experience effectively managing multiple, simultaneous complex issues while still delivering results.
- Minimum 3 years’ experience in developing and managing program and project budgets and organizational resources to deliver on goals;
- Minimum 3 years’ experience in leading, coaching and mentoring staff;
- Ability to travel within British Columbia, as required
- Preference for candidates with experience working with Indigenous communities
COMPETENCIES
- Strategic Orientation is the ability to link long-range visions and concepts to daily work, ranging from a simple understanding to a sophisticated awareness of the impact of the world at large on strategies and on choices.
- Leadership implies a desire to lead others, including diverse teams. Leadership is generally, but not always, demonstrated from a position of formal authority. The “team” here should be understood broadly as any group with which the person interacts regularly.
- Impact and Influence is the ability to influence, persuade, or convince others to adopt a specific course of action. It involves the use of persuasive techniques, presentations or negotiation skills to achieve desired results.
- Building Partnerships is the ability to build long-term or on-going relationships with partners and interested parties (e.g. someone who shares an interest in what you are doing). This type of relationship is often quite deliberate and is typically focused on the way the relationship is conducted.
- Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
- Innovation indicates an effort to improve performance by doing or promoting new things, such as introducing a previously unknown or untried solution or procedure to the specific area or organization.
- Teamwork and Co-operation is the ability to work co-operatively within diverse teams, work groups and across the organization to achieve group and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds with diverse views.
- Developing Others involves a genuine intent to foster the long-term learning or development of others through coaching, managing performance and mentoring. Its focus is on developmental intent and effect rather than on a formal role of training. For this competency to be considered, the individual’s actions should be driven by a genuine desire to develop others, rather than by a need to transfer adequate skills to complete tasks.
INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES:
- Cultural Agility is the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one’s own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.
- Collaborative Planning, Organizing and Coordinating involves shared planning, establishing priorities jointly, and assigning resources accordingly, with sensitivity to the competing demands faced by Indigenous people. It is expressed by building plans together prior to acting, and ensuring that plans and resourcing align with their evolving interests and needs. It involves timely monitoring, evaluation and work refinement to deliver on the BC Public Service mandate of supporting Indigenous selfdetermination. It means developing staff orientation and managing knowledge so that when a new employee takes up a position within an already established relationship, educating the employee does not automatically and continually fall to Indigenous people.
- Process Orientation places a priority on “how” things are done. It is a willingness to remain open and follow in new directions. It means setting aside mainstream ways of achieving results and instead following culturally respectful processes that also produce results. It is letting go of agendas or the need to control, and trusting that the appropriate outcome will emerge from a good journey together. It means accepting that both the use of process orientation and a “good relationship” are concrete deliverables.
- Strategic Orientation is the ability to link the long-range vision of Indigenous self-determination to daily work, ranging from a simple understanding to a sophisticated awareness of the full impact of thinking and actions. It is the ability to think and operate broadly, with the goal of sustainability, to further the goals of Indigenous people in a way that meets the collective public interest. This also means taking responsibility to collaboratively design and implement steps to redress past harms and set frameworks in place to prevent their recurrence.
ORGANIZATION CHART
Vice-President, Destination Management
Director, Destination Development and Stewardship
Manager, Destination Development
Senior Program Advisor, Destination Development
Senior Program Advisor, Destination Development
HOW TO APPLY & APPLICATION REQUIREMENTS:
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.
A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.
Please allot approximately 30 minutes to complete the application.
Only applications submitted using the online application portal will be accepted.
