Description
Position Description:
This role is hybrid and requires you to be at our downtown Toronto (250 Yong St, Toronto) and/or Client office at a minimum 2 days per week – subject to change at any time.
We are seeking a highly motivated, self-driven and experienced Digital product marketing specialist to join our team in the Ontario region. The successful candidate will report to the Director of Product Management.
The Digital Product Marketing specialist will be responsible for defining, executing and optimizing the digital marketing plan for D2C mobile app. The marketing plan should include direct digital marketing channels as well as partnerships. This role will leverage data analytics to drive growth in the app downloads and consumer engagement.
Your future duties and responsibilities:
• Lead the identification, implementation and management of marketing automation tools.
• Conduct in-depth data analysis to inform marketing decisions and demonstrate ROI.
• Create and manage digital marketing campaigns for partners and direct-to-consumer segments.
• Develop a compelling product story and assist with product positioning to identify a unique market stance for successful marketing collateral creation.
• Create, develop and support engaging content to help educate Canadians on insurance.
• Manage and optimize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) campaigns.
• Monitor and report on all digital marketing key performance indicators, providing regular insights and recommendations.
• Stay updated on digital marketing trends and technologies, recommending new approaches as appropriate.
• Manage relationships with digital marketing vendors and agencies.
• Implement digital marketing strategies to promote events and measure their impact.
• Define product requirements required for you to measure and promote adoption and engagement.
Required qualifications to be successful in this role:
• You should have experience with Product Digital marketing with data driven decision making.
• Minimum of 10 years of product marketing experience.
• An individual contributor who has the Go-getter attitude and can grow into a leader by hiring and expanding the digital marketing team.
• Experienced in, or excited to learn, the insurance domain.
• Experience in mobile app lifecycle.
• University business or marketing undergraduate degree.
• Highly organized, detail and result oriented.
• Ability to quickly shift priorities and focus based on changing business needs.
Why Join Us:
• Competitive salary and benefits package.
• Opportunity to work on cutting-edge cloud technologies and projects.
• A collaborative and innovative team environment that encourages growth and development.
Flexible work arrangements and a strong focus on work-life balance
#LI-AV1
Skills:
- Financial Services
- Integration Management
- IT Service Management
- IT Sys Performance Mgmt
- Requirement Management
- Technical Writing
What you can expect from us:
Together, as owners, let’s turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.
Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
At CGI, we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equal-opportunity employer, we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process, please let us know. We will be happy to assist.
Come join our team—one of the largest IT and business consulting services firms in the world.
