Description
Position Description:
CGI’s Marketing & Communications team has an open position for Marketing
Director at the global level to focus on our Business and Strategic IT Consulting services or solutions portfolio.
The Marketing Director is a hands-on expert role, acting as a business partner to our global offering owner executive. This is a high-visibility role for a well-rounded marketer who brings understanding of this offerings area and the professional services market in order to proactively translate business vision into successful marketing strategies and programs.
This role offers great opportunities for driving positive impact and helping CGI
leaders drive profitable growth, together with colleagues across Marketing &
Communications, other Corporate Services, and S/BUs.
Location
In proximity of a CGI office
Reporting
The Marketing Director for Business and Strategic IT Consulting, reports to the Director of Offerings Marketing.
Your future duties and responsibilities:
As a well-rounded marketing professional, the Marketing Director for Business and Strategic IT Consulting will articulate, align, amplify and activate the company’s compelling global value propositions for the Business and Strategic IT Consulting area. In line with CGI’s go-to-market model, many of the activation initiatives from this team are highly coordinated with the SBU MarCom teams as well as other COEs. The ability to get things done through relationships and collaboration is critical to success.
Responsibilities will include:
• Act as business partners to the global offering owner, developing and executing strategies and initiatives as their single point of contact across the full MarCom global team
• Develop comprehensive integrated marketing strategies aligned with the global vision, positioning and growth strategies for our offerings within the Business and Strategic IT consulting area, with emphasis on selected emblematic offerings
• In collaboration with MarCom COEs and Business Partners, conceptualize, create and implement marketing programs that help generate, capture and convert leads into bookings and revenue
• Create compelling and differentiated global messaging and marketing campaigns that resonate with the market and can be tailored and utilized across SBUs; make ongoing adjustments to optimize performance
• Collaborate with Industry Marketers to envision and develop marketing ‘wrappers’ for differentiated offers
• Act as global content owner, creating a range of offerings content such as client decks, case studies, BD toolkits, thought leadership, podcasts, web/social, media and analyst outreach. Work across MarCom to synchronize content in all channels to market.
• Support the data synthesis and storytelling for CGI’s Voice of Our Clients, developing marketing assets and campaign assets to be rolled out globally
• Monitor, analyze, and report on marketing KPIs, ensuring we optimize for ROI and continuously improve
• Harvest, globalize and re-deploy best practice marketing assets
• Manage the allocation of marketing budgets, ensuring efficient use of resources with maximum global impact
Required qualifications to be successful in this role:
• Understanding of the IT services market and Business & Strategic IT Consulting
• At least 15 years of experience as a hands-on practitioner and leader of marketing and communications strategies and programs to drive client awareness, preference, engagement, advocacy.
• Strong experience from professional services.
• Analytical expertise to identify sharp business insights from data
• Excellent conceptual skills, with ability to package offerings materials in line with clients’ business objectives
• Exceptional communication, presentation, and storytelling skills; ability to craft compelling narratives
• Proven history of developing and evolving KPIs relevant to the marketing mix
• Creative and innovative thinker; ability to generate new ideas and solutions that differentiate the company
• Precise, conscientious attention to detail
• Bachelor’s degree in marketing, business, or communications
Leadership attributes to be successful in this role
• Collaborative, respectful style with colleagues at every level—priority on succeeding as one global team
• Outstanding coach, mentor and member of high performing, cohesive teams
• Professional maturity and executive presence
• Passion for CGI’s business and the marketing profession, inspiring others to make a difference through our work
• Curiosity! Asking questions, active listening, exploring trends, technologies and news to inform team’s work
• Comfortable and confident leading work in a distributed team across global time zones and cultures
#LI-CAN
Skills:
- Marketing Strategy & Policy
What you can expect from us:
Together, as owners, let’s turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.
Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
At CGI, we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equal-opportunity employer, we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process, please let us know. We will be happy to assist.
Come join our team—one of the largest IT and business consulting services firms in the world.
