Senior Communications Officer – Burnaby
Communications Officer R21

Step into a career with one of BC’s Top Employers since 2009.

The Liquor Distribution Branch (LDB) is one of two branches of Government responsible for the wholesale distribution and retail sale of beverage alcohol and non-medical cannabis. In 2018/19 the LDB recorded gross sales of $3.6 billion, generating a net income of $1.104 billion that supported vital public services including health care and education. It has a workforce of approximately 4600 full- and part-time employees working across more than 200 stores  (online and stand alone), a Head Office, three Wholesale Customer Centres and three Distribution Centres.  The LDB is led by a General Manager and CEO who is responsible for administering the Liquor Distribution Act and the Cannabis Distribution Act, subject to direction from the Minister. As part of BC’s mixed-model retail system for liquor and non-medical cannabis, the LDB is committed to providing customers with an enhanced shopping environment, an expansive product selection and a high level of service.

The Senior Communications Officer operates with a high degree of autonomy and is responsible for the development and planning for LDB’s corporate and employee communications vehicles and messaging. This position promotes and enhances the LDB’s reputation by providing expert communications advice for messaging around highly sensitive issues and delivering strategic, engaging communications for all employees.

The Senior Communications Officer works directly with the CEO and General Manager, as well as other executive members, providing strategic communications advice.  The incumbent also provides expert communications counsel to senior staff and regularly drafts highly sensitive and confidential materials that support organizational priorities, issues management and internal communications for the LDB. The role identifies positive employee engagement opportunities that can build the LDB strategy – including through internal employee communication vehicles – and is responsible for developing and executing these strategies and maintaining the LDB’s corporate, internal brand.

The incumbent works closely with team members to develop and maintain a corporate communications strategy that considers LDB’s diverse employee base and stakeholder audiences, and ensures timely, clear and consistent messaging across all platforms.

The position may also require the incumbent to act as the first point of contact with the media. In this capacity, the incumbent identifies emerging public issues, researches and develops strategic responses and delivers them to the media. This role may act as a corporate spokesperson when appropriate.

Please review the attached job description for a complete list of duties, qualifications, and competencies. To be considered for this opportunity, applicants must submit a cover letter and resume clearly identifying how they meet the qualifications necessary for this position. This information will be used as part of the selection process. Please note that a cover letter is a requirement for this competition.

A criminal record check will be required. An eligibility list may be established.

For complete details about this opportunity, including accountabilities, please refer to the attached job profile.  For specific position related enquiries, please contact Renate Coyle, HR Advisor, Talent & Compensation by phone at 604 252-8509.  For more information about how to complete your job application, add/edit your resume and for more useful tips when applying for jobs, please refer to the Your Job Application page on the MyHR website. If you are still experiencing technical difficulty applying for a competition, please send an e-mail to, before the stated closing time, and we will respond as soon as possible to assist you.

Only applications submitted using the BC Public Service Recruitment System on this website will be accepted.

NOTE: Applications will be accepted until 11:00 pm Pacific Standard Time on the closing date of the competition.

Visit Careers at


Education & Experience

•  A degree or diploma related to communications, public relations, journalism or a related field with a minimum of five years recent, related work experience.* A combination of education, training and experience may be considered. 

*Recent, related work experience must include:  

•  Experience coordinating a range/variety of communications materials, including but not limited to, communications plans, key messages, news releases, story pitches, information materials, speeches, backgrounders, briefing notes and correspondence.

•  Experience providing strategic communications advice, messaging and direction to senior leaders.

•  Experience using digital communications/social media for public relations purposes.

•  Experience identifying media and public issues and preparing appropriate responses for spokespeople and/or for use by the media.

•  Experience identifying opportunities and risks when it comes to employee communications.

•  Experience providing leadership to subordinate staff.

•  Experience balancing a high-volume of day-to-day work while planning clear communications goals and strategies for the future.

•  Experience providing communications support for corporate social responsibility programs will be considered an asset.



•  The principles and best practices of effective communications and communications planning, with an emphasis on media and stakeholder relations.

•  Digital communications/social media, including best practices, strategies and tools.

•  The needs and demands of the media. 

•  Effective communications metrics and measurement.

•  The production process for publications, from design to distribution.


Skills & Abilities

•  Ability to identify and provide expert guidance on key communications issues and opportunities, and offer advice on appropriate responses.

•  A skilled storyteller with superior writing and editing skills, including knowledge of Canadian Press (CP) style.

•  Highly organized, with a demonstrated ability to set and work to tight deadlines with a high degree of confidentiality.

•  Ability to manage contracts related to designing/printing/producing communications materials.

•  Superior interpersonal skills and the ability to forge strong relationships with internal and external stakeholders.


Share on LinkedInShare on FacebookTweet about this on Twitter