The Account Director is responsible for achieving account targets by growing and retaining one or more clients and by leading the account team to build and deliver strategies and programs that achieve outstanding business results for our clients on a sustainable basis.


  • Ultimate accountability for ensuring client retention and satisfaction at every level. Must continually be aware of real “client delight” factor.
  • Cultivate senior relationships across internal departments and with external clients.
  • Key point of contact for developing a personal client relationship with all of the key senior executives in the client organization. Develop a strong personal relationship with two to three key executives.
  • In the area of organic selling opportunities, lay out the initial plan, build strategy, and mandate to convert plans to revenue for the client. Responsible to open up doors with key senior contacts.
  • Accountable within client and industry parameters for strong strategic development and insight.
  • Understand the total competencies of account team and build the most effective, dynamic and client-centric team to match the client requirements. Champion for continuous improvements initiatives.
  • Monitor individual plans at a top level. Drives aspects of the client business plan relating to emerging marketing trends to impact changes on client strategic plan.
  • Maintains extensive knowledge and research of outside environmental factors, such as changes in industry standards, new technologies and competing trends.
  • Responsible to mentor, provide client servicing guidelines and access project progress at every level.
  • Anticipates long-term problems, identifies deviations and takes action through resolution.
  • Follows Aimia’s requirements for reconciling each campaign project for internal teams and client. Reviews, questions and verifies wrap-up reports.
  • Accountable to identify key areas/clients/campaigns that need to be documented.
  • Ensure client and program information is being shared across the account team.
  • Set quarterly and annual measurement criteria for client and teams.
  • Understands advanced financial concept (Income Statements, P/L, ROI, campaign pro-forma plans, amortization schedules and shareholder value from corporate and client point of view) and make sound decisions surrounding the financial performance of the account.
  • Ensures that resources are wisely invested and aligned with the strategic goals of the organization.
  • Provide leadership to account team by example, creating an environment of open communication and respect and trust.


  • Bachelors Degree in Business/Marketing
  • 7-10 years of sales and marketing experience
  • 2-4 years B2B; B2C; B2E- database/relationship marketing experience is an asset
  • Proven ability to lead a team
  • Excellent interpersonal and communication skills
  • Excellent strategic, conceptual, and leadership skills
  • Strong analytical and organizational, and people management skills
  • List buying and prospecting a definite asset
  • Demonstrated ability to translate client needs and expectations into innovative strategy and effective solutions
  • Demonstrated ability to strategically lead a team and influence overall organizational direction
  • Strong financial and business acumen
  • Computer literacy
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